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The ‘biggest film of all time’ subtly promotes the infinite growth economic model that is destroying the planet.

I recently saw Avengers: Endgame and it’s a pretty spectacular end to the Marvel Cinematic Universe as we know it. It is also the greatest piece of promotion for the predominant economic model of our time that I’ve ever seen.

Let me explain.

For anyone unfamiliar with the two-part story carried over from Avengers: Infinity War, a Purple Space Hitler named Thanos spent the last film acquiring a full set of Barbie’s war crystals from across the galaxy, which granted him almost unlimited power. He used these to wipe out half of all living things in existence, including half of our favourite band of superheroes, the Avengers.

In several scenes in Infinity War Purple Space Hitler explains in his view he is solving the problem of overpopulation relative to resources. He says that life, if left unchecked, will consume life, to which Gamora responds, ‘You don’t know that!’.