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I reflect on the annual alternative media coverage of the Bilderberg meeting and ask whether the people who participate in this ritualistic behaviour really care about the subject matter. I consider whether the group’s gradual unveiling over the last 20 years is a deliberate process, and what this says about them.  In this episode I also briefly look back at Alex Jones’ film Endgame as an example of tabloid reportage on the Bilderberg Group.