I continue the more philosophical theme in recent subscribercasts by outlining the ancient Greek model of moral philosophy known as Virtue Ethics. We look at why I prefer Virtue Ethics to Consequentialism and Deontological Ethics, not just as a moral philosophy but as an existential and metaphysical model of human experience. Then, we contrast this with virtue signalling, using examples from the film Pitch Perfect 3 and the recent anti-racism demonstrations in English football. I round by exploring one idea – virtue storytelling – that could act as a counterweight to the current dominance of activism by the symbolic realm.

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